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Portfolio: Center for Puppetry Arts ~ Season Announcements

Center for Puppetry Arts Season Announcements

The Center for Puppetry Arts is the largest organization in the United States dedicated to the art form of puppetry. Since 1978, the Center has touched the lives of millions of visitors through enchanting performances, curriculum-based workshops and the hands-on Museum, as well as Distance Learning and Outreach Programs.

The Center had been sending out season announcements, or what we called letterpaks, for a number of years. In the past, we mailed six letterpaks every season, two for each of the three theater series, one targeted toward groups and one targeted toward individuals.

For the 2005-06 season, we reduced the total number of letterpaks to three, and included information on all of the Center's programming for the season. One letterpak (top), sent to groups, included educational information and rates. The Member letterpak (middle) included special information for Members as well as the Member rates. The final letterpak (bottom), was sent to individual patrons of the Center who had attended programming but had not yet become a Member. In addition to announcing the season, it also had a special offer for them to become a Member.

I wrote, designed and produced the letterpaks, and handled distribution. Letters were two-color; the inserts and envelopes were all one-color.