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promoting art

Portfolio: Ozark Arts Council ~ General Marketing & Fundraising

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The Ozark Arts Council is the owner and operator of the historic 1929 Lyric Theater in Harrison, Ark. Funds raised are used to maintain the theater and allow the OAC to host a variety of events, including plays, concerts, art exhibits, and educational workshops.

In 2010, we launched a new campaign called "Have a Heart for the Arts", intended to promote the variety of programming we offered, and garner financial and community support.

I painted the heart used on all marketing materials, and designed a flyer (PDF), which was posted in venues and businesses throughout town; created a membership brochure distributed throughout town and included in programs; developed a new e-newsletter (PDF) matching the branding, distributed to over 2,500 subscribers; and updated the thank-you letters (PDF) sent to members.

As part of the marketing efforts, I updated the website with new photography (most of which I took), revamped the top-line navigation, and improved the look and feel:

I also created a series of ads that ran in the Harrison Daily Times: