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Portfolio: First Federal Bank ~ Website (www.ffbh.com)

First Federal Bank Web site: www.ffbh.com

First Federal is a community bank with branches across across Northwest Arkansas. I served as the Public Communications Officer for almost five years, with primary responsibilites for media relations, the website, and all writing.

One of my main responsibilities as Webmaster was to maintain design and functionality. I determined the marketing messages and schedule of updates, got approval as needed, completed all updates using HTML and CSS, maintained ongoing site update logs for compliance, and did all of the copywriting. I also completed weekly rate changes on the site.

I stewarded a total redesign of the site, which launched in January 2008, including creating architecture, developing navigation, creating new look and feel, expanding content, writing copy, hiring and managing a web firm, and working with the hosting provider to ensure compatibility and compliance. I also created a new form and process for updates.

I also updated our Online Banking and Online Bill Payment sites.


The screenshot above was included in the books Adobe Dreamweaver CS4 - Illustrated Series, published by Course Technology Cengage Learning (formerly Thomson Learning); and Adobe Dreamweaver CS4 Revealed published by Delmar Learning. Both were written by Sherry Bishop, a former professor at North Arkansas College.

The caption for the screenshot:

Use white space effectively
Too many text blocks, links, and images can confuse viewers, and actually make them feel agitated. Consider leaving some white space on each page. White space, which is not necessarily white, is a Web page area that is not filled with text or graphics. Using white space effectively creates a harmonious balance for the page. Figure C-1 shows how white space can help emphasize strong visual page elements, yet still achieve a simple, clean look for the page.