I served as the freelance marketing/public relations consulant for T-Shirt Construction Co.™, a retail/studio space formerly located in historic Inman Park. I developed a press kit and targeted public relations campaign as part of an overall marketing plan and strategy. I mailed press kits in logoed tote bags to key media and did followup calls and pitches. I garnered quite a bit of coverage for the store and ongoing coverage of art openings in various publications.
List of top press coverage:
accessAtlanta (PDF) did a story on Teresa Sims's NASHVEGAS art show at T-Shirt Construction Co.™ October 12, 2006 — "Developments come to light" by Jerry Cullum.
The Sunday Paper (PDF) included T-Shirt Construction Co.™ in "The SP 100: Atlanta's It List 2006". September 24, 2006.
Creative Loafing (PDF) did a story on the rise of t-shirts as art, and called T-Shirt Construction Co.™ a "locus of the rising tide". August 23, 2006 — "Art to a 'T': Artists find an entirely new canvas — on their shirts" by Felicia Feaster.
The Sunday Paper (PDF) did a full-page story on t-shirts, with T-Shirt Construction Co.™ as the focus. August 20, 2006 — "Hot T in the City: T-shirt specials for the end of summer" by Julie Douglas.
AtlantaPlanIt.com (JPG) featured T-Shirt Construction Co.™ on the home page of the site. March 21, 2006 — "What's Your Philoso-Tee?"
Creative Loafing (PDF) did a story on owner Montine Blank and her concept for the store. December 14, 2005 — "3Qs with Montine Blank" by Carlton Hargro.
Atlanta magazine included a mention in the December 2005 issue.
accessAtlanta (PDF) featured T-Shirt Construction Co.™ in a full-page article on Thanksgiving Day with accompanying pictures of the previous art show. November 24, 2005 — "SHOP AROUND: What's the T? Creative shirts" by Jonathan Williams.
Jezebel Magazine (PDF) included a story in the November 2005 issue — "Wear your art on your sleeve".
David Atlanta (PDF) did a cover story on the studio and their support of creative expression. October 26, 2005 — "Casual Couture" by Ryan Lee.
Style City (JPG) included the studio in one of their bi-weekly e-newsletters. September 16, 2005 — "Must Have Item: Art Tees from T-Shirt Construction Co.™"
Fox 5 Atlanta (PDF of press release) featured T-Shirt Construction Co.™ in their program Wednesday's Child, which seeks to find adoptive homes for children with special needs. The child, Dixie, made a t-shirt and tote bag. August 24, 2005.
Impressions Magazine (JPG), a national trade publication, featured the store in their Newswire section. July 2005 — "The Pied Piper of Highland Avenue".