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Portfolio: Center for Puppetry Arts ~ Identity Package

Center for Puppetry Arts Identity


The Center for Puppetry Arts is the largest organization in the United States dedicated to the art form of puppetry. Since 1978, the Center has touched the lives of millions of visitors through enchanting performances, curriculum-based workshops and the hands-on Museum, as well as Distance Learning and Outreach Programs.

The Center for Puppetry Arts was nearing its 25th Anniversary — no small feat for a puppet theater! I wanted to update the look of the Center's corporate materials to more accurately reflect the organization's stature in the community.

In its 25 years, the Center had gone through three logos (see photo below). The first (left), was very ornate, and was used for approximately 19 years. Prior to the 1996 Centenial Olympic Games in Atlanta, the logo simply used the jester head from the top of the original logo. The problem was that this image is a 19th century European icon, and hardly reflected the depth and scope of the Center's offerings. The final logo was simply type, and occasionally used airplane controls (from a marionette).

Working with a pro bono graphic designer, I created a brand new identity package (above). We developed a palette of acceptable colors, and created a logotype, that, along with the "string", more accurately reflects the Center's global vision and reputation. The package included various types and sizes of envelopes, business cards, pocket folders, note cards, comment forms, and the membership brochure. During the 25th season, the logo incorporated the phrase "Celebrating 25 Years" (bottom left envelope), which was used in all Center communications.


Previous Logos

Center for Puppetry Arts Identity